Publishing useful, informative content is perhaps the best way to be seen as an expert in any field. Blogs are an instant source of credentials if used the correct way. Take Brendon Sinclair’s Australian Web Design business. Brendon may or may not be a marketing genius. However, he has posted hundreds if not thousands of blog entries on the subject. He has subsequently been granted an appearance on a radio program, has become a monthly columnist on a popular software development newsletter, and was engaged in a tremendously successful book deal. In fact, I myself have learned very much about the psychology of business from him that I check his sites almost daily.
Your Charlotte-area business can make great use of the credentials garnered through blogging. After all, think about how you choose the people you do business with. Would you choose an expert who has published hundreds, perhaps thousands of articles on a subject for all the world to read and review and comment on or some one who has not?
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