Blogs can be configured to post articles in Web Log archives and syndicated in news retrieval services. When your content is distributed to the world audience in this manner, the search engines take notice. When search engines take notice, people looking for information on the Internet can more easily find your. When more people find your website, the more money you will make. It is as simple as that.
For instance, check out Google’s Blog Search at http://blogsearch.google.com/ and enter search terms of Charlotte Web Development or Charlotte Bodybuilding. I am certain that you will find articles that I have posted for either of my Charlotte Web Development and Design or Charlotte Bodybuilding and Fitness companies. You were able to find it because the search engines were able to find it. So are the lion’s shares of my sales leads.