Calendars Help your Business Grow

Google has lots of great toys out. One of my favorite is Google Calendar. This nifty application lets you create a shareable calendar with your events in it. Plus, you can add other people’s calendars to your own. I added the Carolina Panthers, Virginia Tech Hokies, and UNCC Niners games to my own.

Let’s think about the business opportunities with online calendars. If your business has recurring events and your website doesn’t have a calendar, you’re throwing money away. Here’s an example.

One business uptown has a regularly updated events calendar that tells me when bands are playing. Another doesn’t. Guess which website I return to every week? Guess which one I go to about 10 times more often? Exactly.

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