How to Select Keywords Using One Simple Tool

The only way to select a keyword to optimize either all or part of your site on is to chose one you think people will go to. Barring seasonal trends, this is a case of past performance indiciating future results. In other words, if large numbers of people have searched on it before, they will likely search on it again.

There are many, many different ways to find search engine statistics. I believe the simplest is Yahoo!’s Overture Tool

This keyword research tool allows you to enter in a search prhase and then returns a list of popular related search terms for the previous month. This will allow you to see at high level the level of popularity of your tool.

Here are a few other things to keep in mind while you use the Overture Keyword Tool:

Targeting the largest results may not be the best course of action.

Large numbers generally indicate a lot of competition. They also tend to be the most broad interpretation of a subject. Do you really want all of the people for a certain term to visit your site? Take this site for example. I would love for everyone looking for a website designer in Charlotte to come to this site. When I use the Keyword Tool for the term ‘Charlotte Web’ I see that Charlottes Web features prominently. I certainly don’t want people looking for Wilbur coming to the site! It makes much more sense for me to narrow my term to “Charlotte Website Design” even though there are far less searches for that term.

The numbers only tell part of the story

The Overture tool only returns results for searches done Yahoo! The last I heard Google had about 3 times the search volume on it than Yahoo! did. To estimate Google’s flow just multiply by 3.

There are ways to estimate traffic on Google and thus select Keywords but that is an article for another day. For now the Overture keyword tool should be enough to estimate available traffic.

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