Blogs are undoubtedly the best Web 2.0 invention to boost your business invented. They instantly transform your business’ website from the Web 1.0 static model of presenting information to viewers, and potential customers, to a conversation that engages them. Which model do you think would be more successful? The static, non-reactive site or the dynamic, proactive, interactive blogging site?
OK, you have decided to use a blog to boost your business. Congratulations, you’re well on your way to success! Perhaps you have even read a previous article on How to Easily Build Traffic for your Blog Websitewhere I espouse the benefits of commenting. All that remains is the following question a reader emailed in
I have been out reading blogs and have made a few comments. I’m being really careful to make sure my comments are pertinent and helpful and don’t sound all like I’m just trying to sell something. What else should I do?
How to Comment on a Blog
The answer is that you are doing everything correctly! Commenting on a blog should follow a golden rule: Comment Unto OtherBlogs as You Would Have them Comment Unto Yours.
Put yourself in their shoes. What kind of comments would you want? How would you like them written? Is there anything you would or would not want appearing in your comment list?
I know myself the best so I will answer from the perspective of the Charlotte Website Design and Development blog.
Elements of Great Blog Comments
Use Blog Comments to Converse
I love blogs that are a conversation. If you are going to comment, do so out of true interest. Did the writer say something that resonated with you? Did you have a question or a suggestion about material presented? Do you have applicable experience to the posting? If so, write about that! True interest is a great way to join the conversation.
Cite Other Applicable Sources
If you have written something that you believes adds to the conversation, link to it in your post. If you know of another outside resource, post a link to that. Blatent linking to your site is considered a bit gauche – after all you are on someone else’s site contributing to their conversation, not trying to start your own. Remember, all blogs have comment mediation facilities and the owner may very well delete your post if they feel it unseemly.
Quick Comment: While writing that last paragraph I did a search on Google for “How to write comments on a Blog” and found this great article entitled “How to Comment like a King or Queen.” Recommended reading.
Ask Questions in your Comments
Every blogger gets writer’s block once in a while. Speaking for myself, I know that I debate what I should be writing. Have I spent too much time on one topic? Have I written at a too elementary level on one topic? Have clearly explained underlying elements elsewhere? Blogging questions are the best way for me to learn about my audience and come up with topics for future articles.
Tip:If you ask especially good questions, the answering article may very well link back to your site as a way of saying thanks! See this example of how Brendon Sinclair reciprocated links back to Music and Message, a blog commenter’s site on his very popular Tailored Consulting Website Design Blog.
In review, make thorough, thoughtful comments that will help the conversation. If you own a resource that is worth linking to, by all means do so. If you do not, do not post your link gratuitiously for the sake of doing so. You will not earn any points with anyone.
I can hear people asking already, ‘Well that’s fine but how does any of this help my traffic?’
Remember that golden rule. Conscientious bloggers will create profiles before they comment. Those profiles generally allow you to list your sites. If you write great comments, people will want to learn more about you and what you do. And those are the quality people you want to attract to your site.