There are basically 2 effective ways that I know to learn SEO, or Search Engine Optimization.
The first way is how I did:
- Get a computer science degree from a nation-leading engineering college.
- Go to graduate school at night for a Masters in Information Technology while working as a software engineer 80 hours a week.
- Study your ass off and take every assignment, project and course as an opportunity to learn how cutting edge technology is applied to business.
- Find Brin and Page’s thesis. And read it.
- Build a hundred or so websites and field test them over 12 years time. Keep what works, discard the rest.
Or, you can take the easy way:
Going to night school while working full time and running a business really takes it out of you. Reading the book is easy and can be completed in a much more timely manner. I also promise that the SEO Book is much cheaper than tuition.
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Hey! You should also go for Page’s paper on Pagerank, and all the citations, for example Cho’s bit of Crawler Queue Ordering. Handy stuff!
Or you can do a little bit of research on the internet. There are thousands of websites dedicated to strictly SEO and spreading the knowledge. You certainly do not need to purchase a book.
Thanks Ranter. I spent a lot of time on Page for my master’s thesis. People have put some serious work in @ Google!
Google? : I do agree that you can find a lot through an internet search or other free methods – reading this site would be one. However, I have found in the age of on-line media premium (read: paid for) content is worth the price.