How to Learn SEO

How to learn SEOThere are basically 2 effective ways that I know to learn SEO, or Search Engine Optimization.

The first way is how I did:

  • Get a computer science degree from a nation-leading engineering college.
  • Go to graduate school at night for a Masters in Information Technology while working as a software engineer 80 hours a week.
  • Study your ass off and take every assignment, project and course as an opportunity to learn how cutting edge technology is applied to business.
  • Find Brin and Page’s thesis. And read it.
  • Build a hundred or so websites and field test them over 12 years time. Keep what works, discard the rest.

Or, you can take the easy way:

Going to night school while working full time and running a business really takes it out of you. Reading the book is easy and can be completed in a much more timely manner. I also promise that the SEO Book is much cheaper than tuition.

{ 3 comments… read them below or add one }

SEO Ranter July 16, 2007 at 8:32 am

Hey! You should also go for Page’s paper on Pagerank, and all the citations, for example Cho’s bit of Crawler Queue Ordering. Handy stuff!


Google? August 15, 2007 at 2:53 pm

Or you can do a little bit of research on the internet. There are thousands of websites dedicated to strictly SEO and spreading the knowledge. You certainly do not need to purchase a book.


CWD February 4, 2009 at 9:13 pm

Thanks Ranter. I spent a lot of time on Page for my master’s thesis. People have put some serious work in @ Google!

Google? : I do agree that you can find a lot through an internet search or other free methods – reading this site would be one. However, I have found in the age of on-line media premium (read: paid for) content is worth the price.


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