New Blog Best Practices Checklist

New Blog Best Practices Checklist

Starting a new blog website can be overwhelming. What are the first things you should do? Why should you do them? After all, there are only so many hours in a day and you have a business to run and a life to live! How can you optimize your time?

I shared my top 5 new blog website Must Do list on LinkedIn and asked the community “What are the first 5 things you do after creating a new blog site?” I’ve captured them here with explanations. Cheers!

My Top 5 New Blog Website To Do Items

  1. Add Google Analytics
  2. Enroll in Google Webmaster Tools – A plethora of website diagnostic tools designed to keep your site running healthy and strong.
  3. Submit Google XML Sitemap
  4. Write 10 good foundation articles.
  5. Comment on 10 blogs with trackbacks.

1. Google Analytics

You can’t improve what you cannot measure. Google Analytics is a free web master tool provided by Google that lets you track an amazing amount of data. You can see how many visitors you have and what web pages they are going to. You can then use that information to design a better website and increase on-line sales. Best of all, you can see how people are coming to your website and create a killer plan to grab even more traffic. I could write all day about Analytics. If you’d like, contact me and let me know.

2. Google Webmaster Tools

Another free tool from Google. This one tells you what Google knows about your website. Let’s say that you are in the web design business in Charlotte (cough, cough!) and your website is filled with over 250 pages of original content. You would want to make sure that Google knew all about it and was actively directing prospective customers to your site. Webmaster Tools can tell you what pages Google has indexed on your site, what broken links you have, who is linking to you and what they are saying. All sorts of free, actionable data.

3. Google Sitemap

A sitemap is a listing of every web page your site has. You want Google to index every page so that your entire site can show up in search engines. If your site isn’t indexed, than it can’t be listed. Sitemaps are a direct way to submit all of your site’s pages to Google – as direct as a mainline injection.

Bonus for Bloggers! If you have a blog, you likely have an RSS feed. You can use your RSS feed as a ‘quick and dirty’ sitemap. It’s not the most effective way but it is much better than nothing.

4. Write 10 Foundation Articles

A website is nothing without content. Without great articles, there is no reason for someone to visit. People want to read great stuff and as a professional with a website you have the knowledge and capabilities to give it to them! Try writing 10 great and helpful articles and then promote through out the web. If they are good, people will pass them along and you’ll have an audience in no time.

5. Comment on Other People’s Blogs.

Chances are if you read one blog, you likely read another. As the proud new owner of a blog website you want visitors. What better pool of blog readers can you find than on other popular blogs? If you see a post that you like, leave a comment. Most blogs allow you to create a profile and include a link back to your own website. If your comment is particularly good, people will follow the link back to your site.

Another tip is to link to other blog posts in your own post. Savvy webmasters will know that you linked to them by various means (Google Webmaster being one). They may return the favor or check out your site and give you valuable feedback or maybe even a comment.

Other Blogging Webmaster Tips.

Liz Morris of ME2 Railroad Services recently started her own blog and suggested the following:

Make sure you post the link to your blog anywhere and everywhere you can. Not just in other blogs. (Editor’s note: including your website URL should be standard practice on all your emails.)

Put it on your profile here (on LinkedIn) for example. Use the “other” option for a website and personalize the link name so people know it is your blog site.

Update your status here (on LinkedIn) so your connections know that you posted something to your blog. something like “updated my blog.

Anywhere you have a chance to comment, answer, or anything, add it as a reference to your message.

If you post articles on other e-zine sites, add the link there in your article.

Adam Root of Root & Madison had some great suggestions focusing on social media and the interactive nature of websites.

  • Join Niche Social Networks and add your Blog RSS Feed.
  • Create a Flickr page to upload pics and video and link them to your blog.
  • Use a Microblogger such as Twitter or Pounce. I prefer Twitter. Once you update your blog with a new post let send a Tweet to your following letting them know.
  • On every comment and on every email add a link to your blog.
  • Create an email newsletter form for you blog and send out a newsletter every month. It’s all about Top Of Mind advertising.
  • Go offline- yup I said it. You need to network with people face to face. I great resource is Meetup.

Charly Leetham of Ask Charly Leetham had 6 great tips, too!

1. Ensure that I have Smart Update Pinger plugin installed and my list of Blog directories that I want new posts notified to.

2. Feed my RSS through Feedburner, ensure that the RSS Subscribe link is prominent on my site and that I also have an email subscription for the RSS posts (see feedburner for more details)

3. Add my RSS Feed to my Google reader – it helps with getting the site indexed quickly. (Editors Note: We’d love it if you subscribed to us via Google Reader.)

4. Put a top-notch keyword post out immediately. Have several posts queued ready to go.

5. Find blogs and sites in my niche that I can visit and comment on.

6. Write articles from my blog posts, submit them to Article Directories and then ‘spin’ them for Press Releases.

I find that I am indexed generally within 24 hours and, as long as my keywords are strong enough for my niche, on page 1.

{ 3 comments… read them below or add one }

Liz Morris October 2, 2008 at 7:04 pm

Great Tips for bloggers!! Thanks for the plug!! I really appreciate you pulling all of these together in one place! This is a great list for any new or old blogger.

Liz Morris
ME2 Railroad Services


Charly Leetham October 3, 2008 at 1:55 am

Cool! Thanks for the kudos! Oh, did mention that you should set up a Google Alert on your name, domain name and keywords you’re tracking?

Then you get to read great mentions like these.




admin October 7, 2008 at 5:37 pm

Absolutely. All of the great responses I received demanded a list. I’m happy to help advertise thoughtful additions to the conversation. All the best.

Thanks for the Google Alert tip. Maybe that would make a good follow up topic. I guess you’ll know right when the next post that I quote you in comes out! (Hint: very soon!)


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