The Best Kind of Referral

You are your own best referral.

User stories are powerful motivators. People want to see themselves doing
or acting in the successful way. If you’re successful at something, people
want to imitate you.

Think about it. Would you go to a bald hair dresser? How about an
overweight personal trainer?

If you’re in web development, you better have a great website. If you’re a
Realtor, I expect that you would have bought your own house. If you’re a
contractor, your roof better not be leaking.

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