It’s so nice and fulfilling, isn’t it? You’ve got a Twitter account or a
Facebook page and you are making updates, building your lists, attracting
more followers, friends, and lurkers. You’re well on your way to stardom on
the Interwebs! Business will absolutely explode after all this twitting,
right?
3 Reasons Twitter and Facebook Need to Feed Your Website.
1. You Don’t Own the Lists.
Think about it. Twitter and Facebook may have staying power and continue to
be with us for a long time. Or they may not. MySpace anyone? Once the
people leave that site, what will you be left with? I’m pretty sure that
all the people who built their businesses on MySpace or a particular
bulletin board forum wish they had a permanent asset. It’s great if you’re
seeing Facebook or Twitter or whatever generate sales, attention, traffic
or insert what you are looking for here for you right now. But
what if they shut down? What if they kick you out? What if they some how
prevent access to all of those people in your circle? Better own that list
yourself.
2. Building Assets
DeNiro once said in that awesome movie Ronin “I never go into a place I
don’t know how to get out of.” Most business owners building their on-line
footprint aren’t looking to sell the company and jump ship quite yet. But
there will be a day when you will want to. A website is a digital asset
that you can use that augments the value of your business. Think about it.
If you were presented with two businesses to buy right now, which one would
you take given costs and EBITA was the same? The one with 1000 visitors
interacting with the business each day or the one without a website? How
much extra would you pay for the first one?
3. Reach
You can show off your site on Twitter. You can show it off on FaceBook. But
you can only show it off to the people who have accounts on those sites.
While it is true that Twitter has an open RSS feed that anyone can see,
it’s a specialized version of the standard your entire site should already
use. As for Facebook? Forget it. It’s a walled garden that hardly lets
anyone in or out.
themselves are not business plans.
