99 Ways to Promote Your Small Business

Here is an ever-growing list of ways to promote your small business. This continues my web development experiment to dump of half-started articles that have only lived in my draft box.

There are several categories to chose from. Technological / Site Improvements, Best Practices, Old-School Techniques, Advertising.

1. Build a website
2. Blog it.
3. RSS.
4. Email Newsletter.
5. Comment fields / user interaction.
6. Digg / etc.
7. Site SEO – content, semantics, link building,
8. Comment on other people’s blogs.
9. Post in forums / bulletin boards.
10. Link exchange.
11. Have your own forum / Google/Yahoo group.
12. Social Media – MySpace, Facebook, etc.
13. Link bait
14. Contributing author
15. E books.
16. Directory lists
17. 3rd party gadgets – PayPal, Amazon, etc
18. Google Maps
19. Google Site Maps
20. Google Webmaster
21. LinkedIn
22. Craigslist
23. Twitter
24. Testimonials on supplier’s websites
25. FeedBurner
26. Guest post
27. Accept Guest Posts
28. E-Polls
29. Free Download.
30. Add a game
31. Surveys
32. Traditional media (newspaper, magazine, tv, radio, news websites) content
33. Speaker Series, toastmasters
34. Enter / Win awards.
35. Sponsor charities / events / sports teams
36. Thank your clients.
37. Write a book.
38. Become a teacher.
39. Alumni magazines
40. Direct Mailings
41. Logos
42. Partnerships with like companies / individuals
43. Paper Coupons
44. Subcontract
45. Business cards / stationary
46. Flyers
47. Gadgets
48. Gifts
49. Free samples
50. Contribute donations to charitable orgs – raffle
51. Network with Friends, Family, Associates
52. Purple cow inside
53. Point systems (ex. frequent flier points)
54. Advertise on search engines
55. Traditional media advertisements
56. Hold a contest
57. Direct ad placements on websites.
58. Promotional teasers – buy 1, get 1.
59. Rebates
60. Phone books
61. Professional organizations
62. Networking organizations
63. Trademarks
64. Direct calling
65. Throw a party – evite.
66. Create a reference book
67. Boards – community, HOA, etc
68. Chamber of Commerce
69. Solve problems – for free!
70. Competitions – trivia night, pool league, bowling league, etc.
71. Corporate events – whitewater
72. Product Review articles

Tagged as: Essential Website Checklists