Here is an ever-growing list of ways to promote your small business.
There are several categories to chose from. Technological / Site Improvements, Best Practices, Old-School Techniques, Advertising.
- Build a website
- Blog it.
- RSS.
- Email Newsletter.
- Comment fields / user interaction.
- Digg / etc.
- Site SEO – content, semantics, link building,
- Comment on other people’s blogs.
- Post in forums / bulletin boards.
- Have your own forum / Google/Yahoo group.
- Pintrest
- Link bait
- Contributing author
- E books.
- Directory lists
- Create or provide a testimonial for 3rd party gadgets – PayPal, Amazon, etc
- Enroll in local search like Google Maps
- Submit an XML of all of your web pages Google Site Maps
- Take advantage of Google Webmaster
- Craigslist
- Testimonials on supplier’s websites
- Synch your RSS feed with the FeedBurner service
- Write a Guest post
- Accept Guest Posts on your own website. Those authors will in turn advertise what they wrote.
- E-Polls
- Free Download.
- Add a game to your website
- Survey your previous clients
- Traditional media (newspaper, magazine, tv, radio, news websites) content
- Speaker Series, toastmasters
- Enter / Win awards.
- Sponsor charities / events / sports teams
- Thank your clients.
- Write a book.
- Become a teacher and put your reference material on your website. Then share.
- Alumni magazines
- Direct Mailings
- Logos
- Partnerships with like companies / individuals
- Paper Coupons
- Subcontract
- Business cards / stationary
- Flyers
- Gadgets
- Gifts
- Free samples
- Contribute donations to charitable orgs – raffle
- Network with Friends, Family, Associates
- Purple cow inside
- Point systems (ex. frequent flier points)
- Advertise on search engines
- Traditional media advertisements
- Hold a contest
- Direct ad placements on websites.
- Promotional teasers – buy 1, get 1.
- Offer Rebates
- Professional organizations
- Networking organizations
- Throw a party – evite.
- Create a reference book
- Boards – community, HOA, etc
- Chamber of Commerce
- Solve problems – for free!
- Competitions – trivia night, pool league, bowling league, etc.
- Corporate events – whitewater
- Product Review articles
- Start an Affiliate program
- Try Craigslist
- Write Killer FAQs
- Do a weekly round-up of cool things on the list. Give a link to a blog and they may give a link back.
- Trackbacks
- Pingbacks
- Slideshare
- Help a Reporter Out – HARO
- Give a speech.
99. Long lists like this one linking to articles on your website!!
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