Yesterday I talked about using Google AdWords advertising to test to see what Google thinks of your site. Since then I was asked if a small business owner should put ads on his site. He was wondering if the ads would be helpful or if they would appear as tacky. These are my thoughts on the subject.
Personally, I think the Google ads distract from the message you are trying to send as a business owner. You are trying to convert traffic to customers, not sell ad space. All an ad will do is direct your traffic to another site in return for a penny or two.
A better secondary monetization approach would be to put in affiliate links. They pay better, are always under your control, and end up being a complementary service, not a distraction.
{ 5 comments… read them below or add one }
Hey, Jill.
Check out the new article published today. It’s all about affiliate links and done at your request!
Hey Ted!
Would you explain this “affiliate” links thing?? How do you get people to want to advertise on your site??
Thanks!
Jill
Link posted here: http://www.charlottewebdevelopment.com/2010/03/11/diversify-website-income/
Great advice Ted. Nothing is more frustrating then clients going to your site; and seeing 3 other ads for “computer repair” at lower prices. It really destroys the concept.
Agreed, Jason.