You Get Out of it What You Put In To It

All too often I see websites that have great potential. These are well-run companies with successful business models and they don’t understand why their websites just are not performing.

You Get What You Put In

Your website is like any other business asset. If you put a lot into it, you will get a lot out of it.

Effort

Websites take effort. There’s no other way around it. You need to keep them up to date. You need to make sure they work. You need to test them, fix them, promote them. I know, it sounds like a pain in the ass. But trust me. Once you get that momentum started, it becomes a lot easier!

Price

Yes, websites cost money. Personally, I charge thousands of dollars to build a new website. That website will make your business significantly more money than what I cost – or else what’s the point, right? Remember that more often than not, you’ll get what you pay for. Yes, there is a chance that you will over pay if you go with a no-name developer. There is a much greater chance that you will pay a few hundred dollars first off for an awful website, become disenchanted, and then end up either abandoning your web strategy or, more likely, paying a top designer like myself several thousand dollars to build your site the right way. My best customers are those people who have been burned before.

Time

Rome wasn’t built in a day. Neither will your website. Neither will your Google rankings. But I’ll bet that neither was your business. I’d bet that your business was built by you hammering at it again, and again, and again until finally something clicked. Your website may be the same way.

Hard is No Excuse

A former employer told me that “business doesn’t understand ‘hard.'” He was right. Just because something is hard or difficult or tedious, it doesn’t mean that it is not worth doing. Likely it’s exactly the opposite.

Having a great website is hard. It doesn’t have to be impossible. Put yourself on the path to success by putting commensurate effort to your website as you do the rest of your business. You’ll reap the rewards that your competitors are missing out on.

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