Here’s a quick tutorial on how to create and brand a Facebook Page for your business.
I’ve written previously that your business social media accounts should be separate from your personal ones. Don’t use your personal Facebook page to advertise your business. It’s tacky and it will alienate your friends and family. It’s cute when the family girl scout goes around selling cookies and the little league slugger is shopping candy bars – everyone loves to help them earn a few dollars and learn about basic capitalism. But that’s because they are little kids. You’re not. You’re a business person. You really don’t want to be “that guy/gal” who is always hawking things to your inner circle.
Who should create it? The Creation Dilemma
You need to be personally logged in to create a fan page. This is great if you are a sole-proprietor and the one who will be managing the fan page. If you aren’t, for example if you are asking an employee to create the fan page, remember that when that person is no longer with your company, neither will the fan page be.
You should be aware that if you use your personal Facebook account when creating your business page, it won’t cause any trouble. That is because the people who will become Fans (or “LIKE”) your page will not know who is managing that page. But, if you are still uncomfortable with that notion, you can create a new Facebook account just for administering your business page. However, I’d say most people just use the log in they already use to interact with their friends and post things on their own wall.
You can also add additional members to be administrators of the page, allowing them to also post updates to your page. Please be aware however, that administrators can remove themselves and other administrators from the page, so it is possible to have a page floating without anyone having admin access to the page.
Step 0: Get a personal Facebook account / Sign In.
Before we start this tutorial you will need a personal Facebook account. If you don’t already have your own, go to their website and sign up. It will only take a moment. Well, if you spend a lot of time ‘friending’ people and looking around on their timelines and photos, it will take a lot longer than a minute! Not to worry, I’ll be here when you get back!
Step 1: Request your business page.Create a Facebook Page
Now that your are logged into Facebook, go to the Create a Page part of the site. For most cases you should probably choose the “Company, Organization or Institution” option.
Step 2: Customize your Facebook page
After performing the business set up try customizing your page with branded items. Here are some suggestions:
- Upload photos of your business, products, achievements.
- List your website.
- Add a branded business background with your logo.
- Configure your Facebook page to automatically display your new articles from your RSS feed.
- Consider syncing your Twitter feed to the page.
Step 3: Invite people to ‘like’ your page
If you have previously been asking your customers to find your personal page now is the time to let them know you have a specific page just for your business. You may want to or need to de-friend them from your personal account. After all, do you really want them to see the jokes you’re putting on your brother’s wall? Send a note to your Facebook fans that you’re moving all business -related items to the page and ask them to ‘Like’ it.
Step 4: Interact with your business.
Now that your business has it’s own Facebook page, it’s time to start interacting. Ask questions to your fan base. Post pictures of your recent projects. Ask your audience questions in your field. Remember that social media is a conversation, not a lecture. Get them to participate!
Step 5: Like other businesses
I know it sounds slightly counter-intuitive but you will want to ‘like’ other businesses you have worked with. Think about your suppliers or businesses you supply. Your accountant, your plumber, anyone you would give a personal reference to. Speaking of which, if you’re reading this article consider liking Charlotte Web Development on Facebook!
The idea here is to spread the wealth and get access to their audiences. There are several algorithms at play in the ad display on the right hand side of Facebook where they suggest companies for you to ‘like’. One of the chief drivers is if people in your friend base also like that company. Another would be if you liked a page that has ties to another Facebook business page. Think of these likes as connections. The more likes you have, the more connections you have. The more connections you have, the more audience your company will have exposure to.
Step 6: Claim your unique business name
When you first create your business page you will have a long, weird URL. Make it easy for your fans to share your website by getting a custom name that looks something like this: https://www.facebook.com/webdesigncharlotte
To do this you will need to have at least 25 likes on Facebook. Once you do, go to this address: http://www.facebook.com/username/
See if it will let you customize your name. We want this for search purposes. Make it very specific to your company.
Following the steps in this tutorial will not take very long but the benefits will be felt for a long time. Please let us know about your business Facebook page in the comments below.