Blogging gets a lot press as far as WordPress is concerned. But sometimes you just want a normal web page – not the blog variety. I use WordPress pages through out all of my sites for items I know that will be around for a long time. I treat them sort of as encyclopedia pages and the posts as newspaper articles. My home page, about page, contact pages (and many more) are all WordPress Pages.
Here’s how to create a new page in WordPress:
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Sometimes you want to schedule your WordPress post for a later date. If you have a small business this might be to coincide with a sale or a promotion or even a special holiday message. Since posting frequently is such an important part of my search engine optimization strategy, I often write my posts well ahead of time and schedule them to be released at regular intervals.
Here’s a video on how to publish later on:
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Sometimes you don’t have the time to finish your WordPress post. You have some work done, but you just aren’t finished. Here’s a quick video on how to save your work for later.
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Here’s a quick video to show you how to make a blog post in WordPress.
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WordPress is very easy to Auto Install. I’ve used the famous ‘one-click’ installation many times on many hosts. Here’s a quick set of video to show you how on various web host providers! If you don’t have a web host, I’ve included links to my reviews of the hosts where I tell you what I think about each.
Using Media Temple as your web host? Here’s the video. My review of Media Temple as a web host is here.
Using Dream Host as your web host? Here’s the video. My review of Dream Host as a web host is here.
Using Blue Host as your web host? Here’s the video. My review of Blue Host as a web host is here.
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Want to learn how to edit an Embedded YouTube Posts in WordPress? Here’s a convenient video.
[wpvideo mi8XL1TI]
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adly, I can’t cover everything I would like to in this blog. But luckily, I don’t have to! There are tons of people writing great stuff out there that can help your small business website achieve the ROI you’re looking for from your website design / development budget.
Here’s some of the best that I found this week:
What Articles did you find this week that might help us all out? Did you write anything you’d like to expose to a larger audience? Share below?
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A Green Bay computer repair company contacted me last year towards the end of my logo contest. The owner, Jason Davies and I had interacted over various social media sites and he needed a new website design. But there were also a number of other items he needed help with. Specifically how he could rank higher in Google.
Specifically, he wanted to rank well for his company’s name, TechRX computer repair, and virus removal in Green Bay.
Well, after looking through his previous site I determined that with a little web development magic, that would be easy enough. There were a few other items that Jason wanted TechRX to have as well including limited e-commerce ability with Google checkout as well as integration with his growing Facebook company page.
Here’s a brief list of how we went about doing the work:
Once we published a few blog articles and started building inbound links (this write up from my site should really help!), Jason was well on his way. TechRX now flies for the terms we wanted. Jason’s site started out ranking 7th for some terms in Google and not being ranked at all for others. We were able to move it up quickly to the head of the charts with that list of work.
For those looking for some more details on how we achieved great rankings for TechRX, here’s a list:
I built out the title tags on the pages we targeted for his keywords. We also added some more text to each page, a bunch of internal
links, updated the meta descriptions, and wrote a new blog post on his site linking to those pages.
Web development is similar to the story of the rabbit and the hare. Speeding out of the gate isn’t always the best course of action. The reason we do these updates slowly but steadily is to get Google used to seeing changes each time it crawls the site. Their crawl rate has a 1/2 life of sorts. Each time it comes back to a website and sees a change it schedules you for more-frequent crawling. If it doesn’t see a change, it schedules you for less-frequent crawling.
Any questions on how we could help your site? Contact Charlotte Web Development today by form or just leave a comment below.
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First I’d like to thank everyone who visited my booth and or attended my speech at the Daniel Stowe Botanical Garden Picture Perfect event last weekend. Thanks especially to the organizers, staff, and DSBG for putting on such a great event!
After my speech and through out the weekend I collected emails (that’s why I am contacting you now) of people who were interested obtaining a copy of the speech I wrote. As the weekend went on I also collected a huge list of questions that people commonly had. I thought it would be a great resource if I could compile all of those things together for you to be able to print out and have in your hand.
I promised to have that resource out for you by the end of this past week.
Well, the feedback and those questions have been amazing. I have been emailing and talking to many people from that event over the week and the list just keeps getting bigger. I keep on throwing more pictures, diagrams, and examples into it. I am simply not done just yet. And I feel terrible about it.
The reason it is taking so long is that I want to give you the best information that I can, in the best way I know how, and that takes a lot of time for what is turning out to be many, many pages of text.
So I have a mitigation plan:
What I have been doing is writing one article at a time and putting it on my website. You can sign up and have each article emailed to you one at a time for free by signing up here
Alternately, you can see them come out one by one on my web development blog.
You can also go to my Articles Page and see a large sampling of the articles that I have written grouped by concept.
The good thing about this approach is that each page has a comment section where you can ask me questions or for clarifications that I’m happy to answer at any time.
The great thing about the web is that it allows you to link all sorts of articles and resources together. That’s what I am doing with my speech. I will eventually post the structure of the speech, upgraded with answers to every frequently asked question, with a link to other articles where I will provide greater and more in-depth answers.
I will email you with a link to that once it’s finished as promised. I thank you for your feedback and your patience!
-Ted.
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The most important thing you must do your your website is something that very, very few website owners and wannabe’s do before building their websites. This is often the difference between success and failure.
If you don’t have a need, you don’t have a website. Before starting to build a website take a minute to state your exact needs by establishing your audience (I sometimes refer to audience as Actors) and their goals.
Your Audience are the groups of people that you would expect to be using your site. Be specific here! Avoid generalities such as “someone” or “anyone.” The specific audience types should correlate tightly to your business’s sweet spot – those archetypes of prospects that turn into your most profitable customers.
Goals are what those actors wish to do. Remember that marketing phrase “No one ever really buys a hammer; they buy the thought of the picture hanging in the wall.” We want to make it as easy as possible for your website visitor to see themselves using your service or product and realizing the value that they are searching for.
Ex. Actor 1 – Bob
Bob is a wildlife photography buff and a recent empty-nester looking for information about photo safaris.
Ex. Actor 2 – Mary
Mary is a 25 year old bride-to-be looking for someone local to take engagement photos of her and her fiance on Lake Norman.
You get the point.
Of course you can’t spend all of your time diagramming your audience. To start with I suggest beginning with your top 3 kinds of clients. Those would be your favorite ones. The ones you really enjoyed working with and have made your company viable. This will focus your website efforts on the highest priority customers first. It will be the profits from those critical few that will help you expand your site later on to reach even more prospects.
Take the time now and write down a single sentence of 3 actors and their goals that will be using your website. If you’d like, share them in the comments and I’ll tell you what I think. My future articles will rely heavily on you having performed this exercise so it’s crucial you have. Any questions or thoughts to share? Please do so in the comments below. I love feedback! Thanks, Ted.
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