The first thing to do to promote an existing website is to measure how many people are visiting your site right now. I recommend using Google Analytics for this purpose. It’s free and it tells you who is coming to your site and what they are doing when they get there. Just go to their site and follow their instructions on how to put the code up.


‘First, know thyself.’ – Visitors to the Oracle at Delphi may have received this sage advice for a multitude of reasons. If the Oracle was still operating today, this would be the answer to ‘What do I put on my website?’