In 2010 I gave a speech on website desing and development at the Picture Perfect event organized by the beautiful Daniel Stowe Botanical gardens. After having to miss out on attending last year’s event due to personal obligations I was invited back again for 2012. I thought this would be a good time to revisit my original notes and post them on-line with additional clarifications and links to more information. I’d be happy to speak to your group, too!


With the tools available on the market almost anyone can design a website these days. So why then are so many website designs abysmal failures? This is an important question to ask if you are going to spend your resources of time, capital, and effort. In the end, building a website is a lot like writing a novel or building a house. If you take a little bit of time to sketch out your ideas and then order them in a logical progression, you’ll save a lot of heart ache later on.


I’d like to thank everyone who visited my booth and or attended my speech at the Daniel Stowe Botanical Garden Picture Perfect event last weekend. Thanks especially to the organizers, staff, and DSBG for putting on such a great event!