What can the owner of a small business website learn from 3 large, successful companies? If we looked at companies where the website homepage is an important – if not the most important way – they get customers, what would we learn that could benefit us? In this article I’ll describe what I found and what lessons we can take from them to improve our homepages.


We could spend days talking about home pages. There really is that much information and strategy in this one topic. But if you’re reading this article, you likely don’t have that kind of time.