There are basically 2 effective ways that I know to learn SEO, or Search Engine Optimization. The first way is how I did: Get a computer science degree from a nation-leading engineering college. Go to graduate school at night for a Masters in Information Technology while working as a software engineer 80 hours a week. [...]
Is your website off the map? Do Google, Yahoo, and MSN even know about it? Well, there’s a really easy way for you to let the big 3 search engines know everything there is to know about your website. It’s called a sitemap and it can make you a lot of money.
Organic Search Listings are to your business as Human Growth Hormone (HGH) is to Major League Baseball’s Home Run Record. Appearing #1 in Google or Yahoo! are great ways to attract a ton of attention… and by corollary, generate a lot of sales.
We all know how successful Google and other search engines have been referring traffic to websites. Being listed at the top of Google’s rankings for a competitive term is like being mentioned on Oprah during the Christmas buying season. Such an achievement can catapult your business from struggling to wild success overnight. But what if [...]
The only way to select a keyword to optimize either all or part of your site on is to chose one you think people will go to. Barring seasonal trends, this is a case of past performance indiciating future results. In other words, if large numbers of people have searched on it before, they will [...]
This is old news, but an important lesson. Last August, AOL released data from the searched of 650,000 of its customers. Lee Gomes, an analyst from the Wall Street Journal had this to say: (you can read the entire article here.) For those searchers who did click on something, in 42% of the time, they [...]
By far the most common question I get is ‘How do I get a high ranking in Google?’ This isn’t surprising given that a high Search Engine Ranking in Google or Yahoo! will guarantee you an exceptional number of visitors (and business) for the right keywords. There are 3 items I look at: Search Engine [...]
People spend a lot of time, money, and effort on advertising their business. This is especially true for Realtors. Today, the Realtor magazine ran an article about profiting from Organic Web Search Placement. You can read it here. I had a point of contention with this article and submitted the following letter. I thought it [...]
Last week I met with a potential client to discuss his website. He had a problem. No one was visiting his site. No one. Why? Well, most of the problem was that no one could find his site. It didn’t appear in any page of any search result in any search engine. We were able [...]