Website ROI

Websites are an incredible investment. For small businesses, all investments must be measured by the return they generate. After all, why have a website that loses money?

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Blogs are the essence of the Web 2.0 movement- collaborative, interactive media instead of static or didactic text. While there is no doubt that businesses can form a following that may ultimately lead to strong branding and greatly increased sales, professional blogging web development can be pricey for small businesses on tight budgets. And creating all of that content takes time. With the advent of microblogging, ever more present advertising, and social networking sites are small business blogs still worth the effort?

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