If you have a small business website, you need to have a way for prospects who found you on-line to contact you. There is little point in doing all that hard work of building a website, promoting and marketing it, putting up great content if you are not getting any business from it. Matt Blasi, [...]
My About page is my second-most popular page after my home page. It’s where people go to see if I’m human. Hey, that’s human. With all of the trust elements and directed response that you’ve built into your home page, this is the natural follow up that curious web surfing bipeds choose to take. Continue [...]
We could spend days talking about home pages. There really is that much information and strategy in this one topic. But if you’re reading this article, you likely don’t have that kind of time.
Earlier this week we checked out 5 pages your small business website design should include when you start out in the What Pages Do I Put on My Web Site article. Here, we’ll check with other web professionals to see other web site pages you might want to consider.
Boy, do I get this question a lot! What pages should I put on my website? Usually it’s right after a customer has met with me and decided that my company is the one to design and build a web site for them. They have the concepts of branding, presence, and search engines down. Now [...]
Seth Godin had a post on the power of having a FAQ or Frequently Asked Questions page on your site. FAQs are a great idea for your site and you should definitely use them. But what should go into a FAQ list? How extensive should it be? When do you not need a FAQ?