Basic SEO in Thesis Theme Pages and Posts

Basic SEO in Thesis Theme Pages and Posts

Thesis is an incredibly powerful WordPress theme that offers incredible functionality. However, with any tool, there is a learning curve. Here I will show you how to get the most out of your Thesis theme-powered website by starting with basic SEO practices you should follow on every page or post on your website.

I use it for all of my websites and I encourage others to as well. Once you get the hang of making these tweaks to your pages it will become second nature and take no time at all. The benefits will be outstanding.

1. Choose a phrase.

Don’t try to have one page rank for multiple search terms. Make each page have a single focus for a keyword or search term you are creating. Once you have that phrase, there are a few places you can add it. For this example I am going to use this phrase:

Basic SEO in Thesis Theme Pages and Posts

2. Put the Phrase in the Header Title

Header Title Put your keyword phrase in the Header Title

Start with the phrase you are looking to rank for and paste it in the blank as shown here.

3. Check the URL

Put your keyword phrase in the permalink URL Put your keyword phrase in the permalink URL

Do you see the URL that is building right below the header title? Make sure that your phrase is there, too. WordPress will automatically populate this for you when you write your header title. Follow these rules if you have to edit it:

  • Keep it as short as possible. You can leave out filler words like and, or, but, with, I, etc.
  • No spaces. You can use a dash to separate words.
  • No punctuation. Only use letters, numbers, or that dash. Do not use commas, periods, question marks, etc. That will break your page.

4. First paragraph

Put your keyword phrase in the first paragraph. Put your keyword phrase in the first paragraph.

The best way to write a page is by using the same word you would naturally speak. Find a natural way of describing the page or post you have created. It’s also a good practice to link to another page in your website in that first paragraph. I do not do it in this article but I do try to do so as often as possible.

Keep this first paragraph short and sweet. We will be using it again later.

5. No more H1 Tags

Thesis will automatically turn your header title into a H1 tag. However, putting additional H1 tags into your page will confuse the search engines. Don’t make any other H1 tags in your post. H2 tags are fine for sub points – see how I am using these numbered steps as H2 tags? That’s fine.

6. Custom Title Tag

Put your keyword phrase in the first paragraph. Put your keyword phrase in the first paragraph.

After you are done creating your post in the main text area, scroll down and enter your phrase in the Custom Title Tag area.

7. Meta Description

Put your keyword phrase in the meta description. Put your first paragraph in the meta description.

Take that first paragraph you wrote and paste it into the Meta Description area.

8. Keywords

Put your keyword phrase in the meta keyword section. Put your keyword phrase in the meta keyword section.

Take your phrase and paste it into the Meta Keywords section of Thesis.

Great! You’re all done for now. If you have any trouble, let me know so I can add greater clarification to this guide.

This page is intended as an evolving resource for anyone who needs a little help getting used to Thesis. I also have a ton of other great SEO articles & tutorials here. If you feel an answer could be better explained or you have additional questions, just leave a note on the page that has the tutorial on it or ask me here.