Importance of Website Design Aesthetic

As business owner, you know that the most important consideration about a website is whether it makes the sale or not. If it doesn’t make a sale, then what good is having the site? But what is the most important thing that a website must have for a prospective client or potential customer to buy from you?

According to this Stanford University Report, the design of a website – the look, feel, presence, and professionalism – is the most important determining factor for buyers.

“… nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.”

Appearance is Reality

We have all heard this quote before. Logically we know it is not true. However it is a simple if not infuriating fact, people make judgements based upon how things look. When potential clients want to learn more about your services and visit your website, do your best to ensure that they come away impressed. You want your prospects thinking “Wow! What a professional company. They obviously care about their customers because they provided us with a lot of great information that was well-laid out and they appear trustworthy. I can do business with them because they have a great team to back up my experience.”

When Appearance is Not Reality

OK, I know. I just spend several minutes telling you the opposite. Allow me to explain.

First, we will start with something obvious. A website is displayed on a web browser – something like Internet Explorer or Firefox. The funny thing is that there are multiple browsers available and many versions. Your customers most likely will not be using the same browser you do!

Your site must be visible and render correctly on any kind of browser. You do not want your company to be listed on this page of large company website designs that do not display in FireFox!

That is why it is important that the implementation of your beautiful design is coded to standards and that everyone can ‘see’ your site.

Charlotte Website Development has the knowledge, skill, and ability to deliver a first-rate presence for you and your company. Contact us today!